e cultures

i am a big fan of Ólafur Elíasson and his creations. absolutely brilliant stuff. even working as an account executive in tribal ddb, i try to push installation ideas like these for campaigns when i can. (well i am fresh off the campus, u c).
i have always been interested in the choice of mediums used by artists to respond to cultural shifts. digital technologies have certainly changed the way we live and also the way in which we reflect, we communicate, we perceive. no wonder then that some brilliant work is happening world over that explores the implications of digital intervention in our lives.
one such excellent project i came across was called 'fashion victims'. the reason i loved this project is because i have always advocated communication of efforts that goes into consumption. i have discussed this here and here and here ..
in fashion victims, the mobile communication has been given a tangible face. the electromagnetic radiation converted as patterns on clothes.
check out e culture fair.wish i could go there. :|
will share interesting stuff in this space. share if u know something innovative as well.
cheers,

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