"Moment of Truth"
Note: This is from a series of posts that I would be writing about Marketing's assault on our language. (AOL) ______ Sometimes, weird vowel-less sounds (?) stumble out of busyfolks' mouth. When they utter these sounds among themselves, there is an implicit expectation that the meaning is understood. Its amazing really, a fence made of sounds. Recently, I was confronted with this particular sound -"FMOT". It took me a while to hear sideways and decipher the words hiding behind the capital letters. "First moment of Truth". Most marketing students, including me, would know this as legacy of the store shelf Gladiator - P&G .Its an elegant concept really from a marketer's perspective - it is that decisive time frame when a customer first sees a product in the store shelf and gets sufficiently curious about it to buy it or not. It's a crucial time for the product - 'it's showtime!' But is it a "moment of truth"? err.. i w...