Irresponsible brand #56: Bisleri
See these ads -> Bisleri500 Angry bride , Bisleri500 Casanova , Bisleri500 Superhero Tell me you didn't find them disturbing. If you did, stop drinking this irresponsible brand, and if it can be helped, bottled water altogether . Story of the bottled water If not, let me shepherd out the outrage. What do you think is the brand trying to do through these ads? Its a classic advertising attack on your current behavior. Not all behavior change objectives are bad, but they always have a big responsibility - In your quest for increased usage/ preference, you don't want to bring harm to a culture or people. I believe Bisleri has been tremendously irresponsible in multiple ways. The behavior shift sought here is that from shared drinking to individualistic drinking. While traveling you would often see us Indians sharing a bottle, sharing food. Sharing is a big part of how Indians define themselves. However, sharing is perhaps a newer value that India tried to ...