Not enough likes for Myntra's 'Live for likes'
Myntra is asking us to 'live for likes'. But should it? and should we? I will come to that in a bit, but first the ok enough parts. Imagery. The imagery seems alright for a fashion brand (myntra = fashion brand?). Beautiful young people shot in various circumstances. The operating insight for the imagery was 'selfies'. Sure the brand world has discovered that insight now.. at least 2 years late. Error #1. Missed the zeitgeist bus. This is a lazy interpretation of a powerful insight. If it is late, it at least should be powerfully executed or reinterpreted in a new way.Why are people taking selfies? How does it relate to their self esteem? How can Myntra inspire consumers through selfies? ok. so it was just an ártistic device'. But why have divergence in device and tagline. Error #2. Misunderstanding the function of branding I want to talk about the misplaced insight behind 'live for likes'. My assumption is fashion advertising is aspir...