What does the ford figo controversy mean?
1. What is it all about? A few risque ads were released on a showcase website that features ads from across the world. I won't get into details here as it has been amply dissected everywhere else already. (this one reading might help get you up to speed.) Lets get the obvious out of the way - Of course the ad is appalling. (and of course scam culture must die.) Perhaps its existence is unwarranted. But the reactions to it were confused. What I am interested in the curious collective response: It is a mix of regression, repression and pandering to powers that be. 2. What are they exactly reacting to? God knows. Some people read the ad as 'condoning of rape culture'. Some were reacting to 'Berlusconi'. Some to existence of 'scam ads' and quite a few others to the fact that it came from Ford. In the absence of context, all readings are fair. But the absence of context itself is unfair. The context in which the ad was created is this one - The ad ...