Digging for Meaning

(Bringing down the focus from the earlier thought process.) (Addressed to advertising guys) Bee Orchid - XKCD I. Agent to parasites Orchids fool bees into carrying their pollen by making the bee think that it is getting laid. Advertising works in a somewhat similar fashion. The difference is; instead of genes, it is in the business of propagating memes*. Advertisers needs agencies because, intrinsically, most commercial memes are not interesting enough. Deep down in our hearts and colons, we don't care about soaps and cars. we care about love and health and sex and our sense of self and so on. (just read Vonnegut's Breakfast of Champions. hence the hangover of 'and so on'.) So the parasitic commercial memes piggy back on emotional/ funny memes we really care about. Agencies in that sense are the piggie-safari-wallahs. Agencies help the fat advertiser climb onto the pig of ideas. (pig of ideas.. that doesn't make any sense. anyways.)   II. ...

Absolute identity The world wants you to know for sure, what you want to be. Ads, movies, inspiring talking heads.. all want you to 'find yourself'. You believe in absolute identity. The belief that there is one possible ideal future for you and it is your primary duty to 'find' that future. The concept of 'finding' is quite alluring. It is not as heavy as the concept of doing or making. It is rife with possibilities. It doesn't kill possibilities. It celebrates the 'potential'. And 'potential' talks to you about the awesome you that no one knows about, but you surely do. 'Potential' stalls your actions, for who do you really need to prove, if not yourself? And in that sedentary search, you end up doing nothing. So scared of walking in any other direction than 'the one for you', that you would rather 'wait'. Fluid Identity Your future is uncertain. Future always is. What if you stop trying to fight tha...

It was around 10 o clock. I was hungry - about to cook dinner. But for the next 15 minutes, I was stalled by one thing. It wasn't a phone call, it wasn't a neighbor, it wasn't a pressing task, nor nature's call. It was me. I was looking through my music folder, searching for a few good tracks to play. Couldn't decide on anything. Then I turned on the TV app on my PC - nothing interesting was on. I went through my movie folder, but didn't feel like watching any movie. So for 15 minutes, I was scrambling around trying to find sounds that I could hear while cooking. As time went by, I was getting more and more bothered for not finding anything. Then I wondered - why do I need sounds really?  How much time in a day do i spend in quiet by myself? I live alone and yet I am never quite alone. I am either reading something, talking to someone, watching some video or listening to music. Days on end I spend, consuming media - incessantly. I realized something els...