Digging for Meaning

Note: This is from a series of posts that I would be writing about Marketing's assault on our language. (AOL) ______ Sometimes, weird vowel-less sounds (?) stumble out of busyfolks' mouth. When they utter these sounds among themselves, there is an implicit expectation that the meaning is understood. Its amazing really, a fence made of sounds. Recently, I was confronted with this particular sound -"FMOT". It took me  a while to hear sideways and decipher the words hiding behind the capital letters. "First moment of Truth". Most marketing students, including me, would know this as legacy of the store shelf Gladiator - P&G .Its an elegant concept really from a marketer's perspective - it is that decisive time frame when a customer first sees a product in the store shelf and gets sufficiently curious about it to buy it or not. It's a crucial time for the product - 'it's showtime!'  But is it a "moment of truth"? err.. i w...

words. they fly out of an open mouth. mostly, without the brain noticing it. they are ever so light and free. spend all you want, there's always more where they came from. they might not always have a form, a meaning. but that does not mean, they are inconsequential. Like for falling leaves in fall (how imaginative.. to call a season by an act so obvious), there are some ardent gazers, keen and mesmerized with that act of falling... watching it accumulate. for most sane others, it does not warrant a look. the ardent gazers follow the falling, knowing fully well that the words have died the moment they were born out of utterance. the soul escapes with a sound, and the dead carcass floats bottom on to decaying heap. there are insects there. waiting. slimy, pestilent. they chew off one word, and then another bite from another and so on. all the time leaving their disgusting saliva all over. they are the rumourers. But they are the ones to create the only reality. the mulch. the mulch...

confront. please. i don't get it. why are we so politically correct all the time? why don't we ask questions? why aren't we curious about others? (in a way that allows you to grow, not as a means of cheap thrills) why do we avoid uncomfortable question like plague? why has all of a sudden 'feelings' become the most sacred and fragile existentional truth? fuck! poke it, knead it, let it hurt it.. u will be better off, believe me. avoiding confrontation with others still is understandable, though its not healthy; avoiding confrontation with one self is suicide of your self image. if there has to be only one person whom you can be totally truthful, try and be it yourself please. you can't afford a disconnect. you have been hurt. you need some sympathy. having had some, get fuckin' over it and poke yourself as to what got you into this shit hole. don't get addicted to sympathy. there is no other thing as obscene as someone begging/stealing sympathy/attentio...