bluff.com
Facebook pays $19B for whatsapp. instagram goes for a billion... What kind of desperation is this? how can these acquisitions be justified? Even if you dig in numbers, there is no method to the madness - typically they would compare customer acquisition cost (which are astronomical for a category with such a low entry barrier and high attrition rates of users. And just try to realize the promised full potential of monetization - and see if the userbase doesn't evaporate.). Compare those numbers for geocities, aol, myspace, whatsapp.. (and for a sanity check, other industries). All money down the drain. Why is all the money being made in 'exits'? That is not a sustainable way for an industry to thrive. Then some talk about potential in a monopoly & ecosystems tying down people. But that's the sure sign of a dying desperate game. When the game changes from that of creating awesomeness, to cornering access - that is a sure sign of impending irrelevance. People swi...