On why it took a firang to start FabIndia/ OR why India still can't chart its own modernity
Exhibit 1a. Girl wearing a chuda, off for clubbing late at night This is one of those simplistic visual tropes one might expect in any 'tradition meets modernity' narrative. In one of the automobile brand ads, I believe there is one such shot too. (the brand champions the insight about modernity being tempered by the Indian youth in Indian terms. What this assumes is - to be Indian is to be ritualistic. and to be urban/modern is to reject the rituals. Brands come to rescue us here and provides an in between truce. 'adjust kar lo'.) Usually the narrative is set in the premise of 'victory of the young', as 'smart strategist'. Smart strategy - yes - to the extent that traditions and modernity, both are reduced to mere symbols that are entertained for maintaining the status quo. That's the strategy- to strip our acts off their meanings. Why wear a chuda? ' I am supposed to. must be the right thing. I am confident now of being Indian. Thi...