About bullet riders
This was written in response to a Quora question . The question was " Why trend to purchase bullet bikes increased in India? " I think bikes (as most other things) are bought not only for its functional relevance but for its psychological relevance. (If you can commute ably with a 35k bike, why would you spend a lakh more on a bike which essentially is a bulkier, less advanced machine?) The purchase of bullet is purely a matter of fulfilling a psychological need. So the question is - what is the psychological need being met by Bullets and why are more people in India feeling that particular need? Bullet is uniquely manly. While Pulsar is 'definitely male', it is also immature. Pulsar is boyish, bullet is manly. Most fared bikes are positioned to younger audiences. They answer the need of adrenaline rush.. what we call 'potency needs'. Its the quintessential teenage need to feel on the edge. Bullet is not for these men (boys). Bullet has been t...