Maggi addled brains
Context: Out from a deep slumber, the Food Safety and Standards Authority of India has gotten into a hyper active mode. It started with discovery of Maggi making us eat poison . Soon it turned out, half the products that we daily depend on for maintaining our lifestyle are fucking with us one way or another. Aftermath: Some people have stopped using some of these products. But the most visible and loud portion of Indian humanity - the upper middle class that is active on social media - has responded in a surprising fashion (and hence this blog). They feel cheated! They sense a rat - not in the product, but in the discovery. They have responded with a sense of loss. They see it as an an unjust act of aggression by the government. They see it as an attack on their way of life. See this idiotic video for instance. What does this reaction mean? 1. People trust companies more than government in India. Edelman's trust barometer had found out that earlier. But this episode...