So bad that it’s good..
Gunda . rick-roll . three wolves moon . what is common in all these memes? all went viral and reached millions. true. all are immensely successful in creating a subculture around themselves. true. and all were so bad, that they were classic in some respect. and here's an insight that perhaps can be exploited to create brands online. who can forget mithun's 'do char cheh aath dus, bus'. or numerous people rickrolled online and offline. or the amazingly mediocre t-shit selling like hotcakes. (hmm.. i have never seen hotcakes sales figures really.. or a queue for buying it. where did this expression come from anyways.) all these examples treaded on a fine balance. an exactitude of badness that necessarily has to go beyond mediocrity. i will not ponder on the measures that need to be undertaken to be exactly bad enough to get viral, but rather lets take a little time to appreciate that it pays to be bad. (hmm.. by that logic i should get an increment in my salary.. ahh.. n...