Posts

Showing posts with the label MAOL

Marketer's assault on our Language 2: "Evolution" / "Educate"

Marketer's assault on our Language = MAOL What do you do to wash your behind in the washroom? Do you trust your hands to do the job with water, or do you use paper? One day in college, a Chinese professor talked about this pertinent question when talking about cultural differences. She talked about how people see tissue paper as an essential solution, while there is an ecologically better solution 'at hand!'. The students were surprised with her point of view. Most of the students hailing from Indian metros, saw the tissue as a better alternative, a logical next step to the 'primitive' practice of washing with hands. That was one of the easy ways to differentiate oneself from the lower classes. The upper class is the one that has access to western lifestyle, which in Indian imagination is a 'step up', a logical next step . But this was different. This was a Chinese lifestyle too. (which is fairly absent from Indian imagination and hence exotic). ...