Digging for Meaning

i am a big fan of Ólafur Elíasson and his creations. absolutely brilliant stuff. even working as an account executive in tribal ddb, i try to push installation ideas like these for campaigns when i can. (well i am fresh off the campus, u c). i have always been interested in the choice of mediums used by artists to respond to cultural shifts. digital technologies have certainly changed the way we live and also the way in which we reflect, we communicate, we perceive. no wonder then that some brilliant work is happening world over that explores the implications of digital intervention in our lives. one such excellent project i came across was called ' fashion victims '. the reason i loved this project is because i have always advocated communication of efforts that goes into consumption. i have discussed this here and here and here .. in fashion victims, the mobile communication has been given a tangible face. the electromagnetic radiation converted as patterns on clothes. ch...

The original reason I thought of against efficiency was really an empirical observation, with parallel to a natural sciences maxim. Any system naturally degenerates to higher entropy. The third law of thermodynamic s says so. The only way to continuously improve (increased order…going against disorder) is to segregate the components into an efficient system apart from a degenerate one. For eg. Essentially it could translate to the increased cleanliness inside our houses at the cost of dirtier and infertile land outside. Think of the nuclear wastage in ocean beds that has killed entire species of fishes. All for our want of efficient energy. So increased efficiency here means you r screwing up something else somewhere, all the more. So in Capitalism, where a select few get more and more resources at their disposal without an iota of understanding of it's cost, a third world country is perhaps paying the price through it's deforestation, increased pollution, de humanization, infe...