Anthem for the 21st Century: A life imagined
Levi's has come with another commercial from their 'Go forth' campaign. Here's an embedded video of the same. It instigated me to write what I felt about such advertisements, in the form of a poem. It follows the video, please scroll down. An empty shell of decaf coffee and air conditioned adventures. Running in the city streets stamping out mindlessly images of its own. All the running flattening the world into a 2D image-nerium from a living breathing 3D world of yesterday. 'You are a kid' & 'you are the next living leader of the world' and all that lies in between is a piece of cloth that drapes beautifully and consequentially. The 21st century gods in jeans and T-shirts and shades smile their blessings on you - you whose image is now as big as those very god's. And smiling sideways, the gods bestow powers on the soles of your designer shoes and the threads of the Made-in-Bangladesh shirts. The global dreams ...