Skip to main content

About bullet riders

 This was written in response to a Quora question.
 The question was "Why trend to purchase bullet bikes increased in India?"

I think bikes (as most other things) are bought not only for its functional relevance but for its psychological relevance. (If you can commute ably with a 35k bike, why would you spend a lakh more on a bike which essentially is a bulkier, less advanced machine?)

The purchase of bullet is purely a matter of fulfilling a psychological need. So the question is - what is the psychological need being met by Bullets and why are more people in India feeling that particular need?

Bullet is uniquely manly. While Pulsar is 'definitely male', it is also immature. Pulsar is boyish, bullet is manly.
Most fared bikes are positioned to younger audiences. They answer the need of adrenaline rush.. what we call 'potency needs'. Its the quintessential teenage need to feel on the edge. Bullet is not for these men (boys).
Bullet has been traditionally used by people in armed forces, government services.. so it has a connotation of authentic power. When modern bikes were introduced as being 'definitely male' and such for the teenagers-at-heart, the bullet automatically got positioned as the 'authentic' men's bike, due to its lineage. Substance v/s show. 
Bullet - less advanced, heavier, slower, louder.
New fared bikes = advanced, lighter, faster, refined.

Bullet has a stronger 'physical presence'. slow, heavy  and loud = a more assured and solid rider imagery.
New bikes, even if they are technologically better, being quick and light - they seem (to people with masculine anxieties) as less robust and less manly.

The reality is most Indian men are still boys. not completely responsible for themselves, and proud of it. afraid of women, yet dreaming of 'conquering' them. Depending on parents well into late 20s (if not later too.) essentially, incomplete men. Pose them a real challenge in life and they would rather leave for Himalayas.

In a world of youngsters facing identity crisis, Bullet gives an unambiguous Indian identity of rugged macho.
In a world of sanitised skyscrapers and sedentary lifestyle, Bullet fills the need to belong to the rawness of Bharat, the earthen macho.
In an increasingly risk-averse society, the bullet lends an identity of the ready-for-any-reality macho, to the rider.
The signature loud (annoying) sound of the exhaust, announces presence of the rider. It fills the need of the less-loved men to imagine them having a 'presence'.

Essentially, a bullet enables a person to feel good about himself when he is concerned about the inauthenticity and emasculation of his modern identity. Bullet frees him from masculinity anxieties.

Comments

Popular posts from this blog

Why I repair my shoe

I have 3 shoes. One formal, One sport shoe and another a mix of the two. The last one is particularly awesome, cause of its uniqueness. It looks like a formal shoe, but is as comfortable and flexible as a sport shoe. I bought it for my first job in Mumbai. I was newly rich and was expected to behave like one. I found this gem of pure black leather in a Colaba Causeway showroom. Quite a find. But its been almost two years now and the shoe shows its age. For all its awesomeness, its quite a weak shoe, to give out so early. I have stitched it, got new laces, and strengthened its sole. It doesn't look shiny anymore cause the leather has suffered from a few hostile trespasses. I think, like a man, things too should be allowed to carry their scars. Shiny scar-less men are just so... irrelevant. 

Since childhood, I have been used to using things for long times. Clothes, equipments, shoes etc. I can't just throw things away cause they don't look as good anymore or they don't w…

Reading India through 'Dictator's handbook'

What's the difference between a democracy and a dictatorship?
The book says, not much. India, agrees. Current political dispensation especially agrees vigorously.

"Soma" of hindutva and past glory + divided impoverished amnesiac masses + legitimised attack on individual rights + tremendous wealth shared among few = brave new world of oligarchical India.


Essentially, democracies/ dictatorships etc., are simply variants of the same power dynamic between the ruler, essentials, influentials and inter-changeables.

Interchangeables are the nominal selectorate - the individual voters who have nominal (or cosmetic) power to choose leader - most of us.
Influentials  are the real selectorate - the guys who really choose the leader. In US recently, the electoral college famously went against the popular vote and elected a clown as their president instead. In India, theoretically, the system is a bit better in terms of a wider base of influentials - it could be religious gurus, party…

How many shots of the girl dancing or laughing aimlessly does it take to establish her as a Manic pixie dream girl?

Learning from bad writing: Meri Pyaru bindu These days I am writing my first story that I intend to complete and publish. So as you can imagine, I am in the writer mode most of the time - anxiously looking for writer's intent, choices, character arcs, alternate story lines etc, while watching any movie or reading any novel. With a well written story, these choices are not that apparent. You have to look hard and yet you might miss out on essential choices that the writer made, to make the film/ novel a great piece of art. It feels as if the story flowed out from the author's mind onto paper with zero loss in translation. For that reason, it is difficult to learn much from good writing. It inspires, yes of course. It helps you get in the mood or get into the right frame of mind. But it can't teach as well as a badly written movie/ novel can.
A badly written story makes you aware of your own fallibility. It grounds you. Most importantly, it helps you see the many ways in wh…