Skip to main content

The one thing you should see in the Auto Expo this year

99% of auto expo will appeal to your vanity, 1% of it will appeal to your intelligence.
If you have patience only for ground breaking original stuff.. straight go to a certain corner in Hall no. 2 (besides the TVS extravaganza).
There you will find this unassuming duo with afro hairdo and a patented technology that they are eager to sell to automobile majors.

I am not much on an engineer, (because I am (with a degree) but not really (because I don't work as one)) so I am not in a position to validate what they were saying. But what they said sounds very very interesting.
They have made a working bike with no valves, no chains, no cam shaft... as a matter of fact, their engine has only 32 moving parts.

Yes. An engine with only 32 moving parts. 

Apart from that, the engine can make use of various kinds of fuels (hydrocarbons) apart from petrol.
I still have to get to know their offering better, but this sounds exciting. Imagine the service, economy and efficiency improvements this technology can enable.

They still need to figure out quite a few things yet - they don't have a website or even a flier to start with. They also will need to improve the design and finish of the model for their Geneva ambition.

But here's wishing them the best of luck.
Check them out. They call themselves - 'Beast-Bird Motor Cars'.

Apart from that, here's a few things I observed.

1. All automotive brands want to become lifestyle brands

Mahindra started 'Mojo Tribe' yesterday. Which seemed odd actually. A ready-made club for a brand.. seems kinda bleh. a force fit. the club even has an anthem, the genre of which is 'blues'. I understand Mahindra's love for jazz and blues, but a bike anthem in blues? really? 
Usually, clubs are made of people. Clubs are even better if started by the people themselves. I don't know of actual clubs started by brands that have any real impact. well, here's wishing the best of luck to Mojo.
Most brands had merchandise that was given prominence. Nexa watches anyone? Tata's 'OK TATA' bag, I can buy though.

2. And the lifestyle is 'outdoors'

I am really thrilled with RE's Himalayan. I probably will buy it too. It is the first proper off-roader for India. Though RE was not participation in the expo, the theme of off-roads and outdoors was all pervasive. From Mahindra's Thar and Mojo Tribe to Mercedes's monster 4x4 and even a feeble attempt by Renault with its Kwid Climber (with that ground clearance, what outdoor activity would it really do?). 

3. Cutomisability

From Honda's Navi to Renault's Kwid versions .. there was a concerted effort at urging people to get creative with their vehicles.. to turn their vehicles into a canvas for their identity. That already happens to an extent and guess its a symptom of the category maturing with people spending more and more on their vehicles.

4. Caucasians flown in for cleaning cars :P

5. Models with feet instead of wheels, obstructing the view of cars/ bikes :P way too many of them.

6. Terrible displays

UM is not a well known brand. One would expect it to put signs and displays about its models, its credentials. The problem persisted with most brands ranging from no display information, bland printout of specs to unimaginative ipad videos of the model. These were the only three modes of communication about the products. All terrible. It is amazing that brands that spend upwards of tens of crores can't spend a little more in communicating core propositions and details about vehicles. 


Popular posts from this blog

I am a salmon

I am a salmon. It's been a decade away from my hometown, and yet my dreams refuse to relocate along with me. When sleep hasn't claimed me yet, but neither am I awake, you may find me in Nasik.
My senses fall back into their default states of Nasik when in-between. The space is of my home in Nasik, the sight is of the things around it. I might be hungry and thinking of eating a laddoo and my hands reach out for the steel dabba stacked on an elevated wooden cupboard stuck on the left wall of kitchen. In my mind's eye, I grope for the dabba momentarily as the search yields nothing - poof. the image disintegrates. I am snapped back to reality with a mild jolt. My mind reminds me of the layout in my own kitchen. There is no airborne shelf, there is no steel container, there is no laddoo. It says, go back to sleep. and I do.


I shifted 3.5k km for a less polluted and less dangerous city a year ago.
And all was good. I get to walk and how I love to walk. I am truly happi…

Exercises for a smarter nation

We, the people, are gullible idiots. C'mon, admit it. We have all been bullied into bad deals by powerful charlatans at some point or another. Governments are no different. The current one is getting away with our personal data and going about distributing our public resources and monies to its favourite cronies.This is no exceptional government. This happens all the time, in all the countries - to varying degrees. The varying part is important. I would much rather be in Norway where the leeway for such giveaways against the interest of public is small, compared to Angola and Nigeria where the oil bonanza instead has become oil curse.

One of the important ways for moving towards Norway and away from Nigeria is for the public to become aware and educated about power. Education is a bad word now - what India creates in not educated people, it creates literate minions. By educated, i mean people who can reason, who can think critically, who can see the world from different perspecti…

Withdrawal symptoms

Scroll Scroll Scoll..
Catch yourself slipping away.

Deep  breath. 

Close the browser. silence the mobile and turn it away.

Open an offline-real-paper diary. Stop your thighs from lolling impatiently. Stay still. 

Pick up a pen awkwardly. ahh, the fingers are stiff. It will take a  while for them to get used to holding a pen. Quick finger exercise - open the palm, stretch finger outwards, close into a fist, dig the fingers in. Repeat.
Ok now.. about to pick up the pen again, but eyes dart towards the screen. Tempted to check email.

Shut up. The last consequential email came two months ago. Nothing of consequence is online.

Pick up the pen. Don't fetishize the object now. Get on with it. Put it on paper, write a word and start it already. If I get to a sentence, perhaps I will get into a flow and won't have to look up from the paper at all. 

One sentence later.

Ahh. That was good. I am feeling good about myself. The sentence makes sense. …