http://www.youtube.com/watch?v=1vKDOWAf5M8&feature=player_embedded Sorry, can't seem to embed it here... See this new commercial by coca-cola. Coca-cola: the glorious fizz drink maker who are making this world better by spreading happiness apparently (through making us drink pesticide laced poison and depleting our water table and spreading violence against labor union & wreaking local communities in Guatemala and many other places) This wonderful ad comes at a wonderful time in the history of the world. The planning team did an impeccable job, I must say. The world is in deep shit. People need consolation. People want to hear that the world will be better again. They can go gorge on ridiculous amounts of cheese, steaks and Mchumanity without any consequence. And lo and behold... the ad delivers exactly that. However i have this urge to rip apart this charade of idiotic optimism which is nothing short of criminal. its perpetuating exactly the same mindset ...
I have 3 shoes. One formal, One sport shoe and another a mix of the two. The last one is particularly awesome, cause of its uniqueness. It looks like a formal shoe, but is as comfortable and flexible as a sport shoe. I bought it for my first job in Mumbai. I was newly rich and was expected to behave like one. I found this gem of pure black leather in a Colaba Causeway showroom. Quite a find. But its been almost two years now and the shoe shows its age. For all its awesomeness, its quite a weak shoe, to give out so early. I have stitched it, got new laces, and strengthened its sole. It doesn't look shiny anymore cause the leather has suffered from a few hostile trespasses. I think, like a man, things too should be allowed to carry their scars. Shiny scar-less men are just so... irrelevant. Since childhood, I have been used to using things for long times. Clothes, equipments, shoes etc. I can't just throw things away cause they don't look as good anymore or they don't ...
Uncertain fists in the air Raised for causes ill understood. Uncertain fists as proofs of desperate existence,pumped in empty air. The proof of a life lived sustained on the noxious fanning of outrages. The sadness and badness of the world continuously pumped through the digital veins of the world. The connected soul, battered incessantly by the tidal waves of outrages. Before comprehension can dawn, submerged in another outrage. skin thin outrage, blood thick issues wasp's lifespan worth interest ageless reality man. disconnect. DISCONNECT.
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