the pimp

i am a pimp. i hustle brands everywhere I can; on glowing rectangles you stare at, in schools that your children attend, in streets that you travel, in movies you watch, in books you read, on umbrellas of ushers, on clothes you wear; wherever your senses may take you, you will find a pimp hustling his brand. and i stop at nothing. (well, unless you go numb and in coma of some sorts. then why should my dollar and time be spent on you at all..?)

i brand cars, i brand tea
i brand you, i brand me
i brand everything.

In his book 'Identity', Milan Kundera has something interesting to say (though as a cynical provocation)about Advertising. He says 'thanks to advertising, everyday-ness has started singing.'
I follow quite a few publications, blogs etc where paeans to the joyous occasion of birth of a new brand or campaigns are sung.
Let me be the devil's advocate. i like being that. i will try here to respectfully shine on the ad world my views about advertising's effect on us.

hmm.. something like carbon foot print..
let the advertising message be the CO2 for your mind. i will try and measure its acridity on your soul.
but even devil sometime dissolves at the sight of a little kid fighting mud monster trying to cheer up her sister. so do not mind if, from time to time, i divulge and try and appreciate some good interesting work or write about some idea/theory that came in my head which i think is kickass.

until later.. have a good day.