The hyper efficiencies are created by specialization of work. Vocations are getting more and more specialized. As such, human is getting distanced from the understanding of mechanisms of production of things that one consumes. This is harmful, because one then doesn’t understand the cost that natural resources, human life and flora and fauna is paying in producing something that may be totally superfluous. This drives irrational wants and creates a maddening consumerist race towards annihilation of world through usurpation of world resources and dehumanizing human labor.
Matrix I has an interesting analogy. Agent Smith says humans are like virus. We usurp and go onto other avenues to consume it. I would say that’s it's not humans inherently, but the system that we adhere to that turns us into virus. That system is called capitalism.
Digital technology actually can help us find a solution without radically altering the world system. If somehow, with every consumption the person experiences the effort gone into making it on a personal level, then there may come a semblance of equity.