youtube's awesomeness

sheer awesomeness that is youtube..
a while back i was searching for bryan adam's song ' here i am' on youtube. the video is that of the song alright, but the music that gets played is something else altogether. this is something that is happening regularly, with big music labels stripping their audio content from youtube. *
well the awesomeness is in what youtube has done in this situation. the audio that gets played instead is of, presumably, other artists who want to market their music but don't have big labels to back them. youtube puts a label which indicates where the content is sourced from. the link takes to the artist's youtube page.
well, in this case the track is pritty shitty. but i see a brilliant opportunity here for youtube to make money on something that was a cause of headache to them earlier.. wonderful strategy by them. smart buggers.. and it helps the small guys as well, the small guy gets to ride on some established reputation and gets sampled. sampling is essential for any sale, now isn't it?

well, one thing they forgot to do though.. if they could put the music that is somehow similar to the one that was supposed to be playing, then perhaps youtube would piss off less no. of people and actually turn this into a trend of sorts where new artists similar to your fav artists is found through this feature. i see some big marketing moolah saved, and made.


* [quite stupid really. the avenue for paid music content, afaik, is portable music (apart from accessorised offshoots such as ringtones, RBTs etc) . In one of my research conducted earlier, not a single respondent had ever bought music for consumption on their PCs/laptops. though some had spent on RBT, exlusive music content on CDs, etc. making availability of your music on youtube UNCERTAIN is turning off people from both youtube and the content. hey, there are options.]