Digging for Meaning

  1500 children have died in Ashram schools in last decade in Maharashtra.  Out of the countless atrocities, 16 brave women came forward to tell harrowing tales of sexual exploitation by state sponsored terrorists. These are two of the news stories that appeared in media yesterday . I got to know of them, because I recently put a Google Alert to 'adivasi'. (Because mainstream media simply does not 'cover' their lives) Otherwise, I would have not known about them as well. What if the 1500 children were not adivasis in remote Maharashtra - what if they were from affluent households in south Mumbai. How big the news event would have been then? We are as primitive in our worldviews, if not more, as our manu time ancestors and their patriarchal power games. We have not evolved one bit. Time in its passing throws up one revolutionary after another - Phule, Ambedkar - but even these giants can't illuminate the apathetic darkness of humanity's soul for long. All ...

26th June is apparently the international day against drug addiction. It was also the day we decided to see a manipuri dance show . It was after reaching the venue that we realised that the Manipuri dance show owed its existence to the ministry of culture/ anti drug body of Indian govt. So as is wont to happen in such a circumstance, there was less of dance and more singing of paeans for the officials who 'made it possible'. The dance recital that was to start at 7 30, started at around 8:45. and yet, none of the audience members left the hall before the end of the show.. presumably because besides us (we are extremely patient people), almost every body else (all 30 of them) were in some way related to the performers. Firstly, the purported purpose. The government spent the money it did on this show for the purpose of spreading awareness about the harms of drugs. According to officials who bored us with 1990's slides presentation, the main Target audience for the commu...

Marketer's assault on our Language = MAOL What do you do to wash your behind in the washroom? Do you trust your hands to do the job with water, or do you use paper? One day in college, a Chinese professor talked about this pertinent question when talking about cultural differences. She talked about how people see tissue paper as an essential solution, while there is an ecologically better solution 'at hand!'. The students were surprised with her point of view. Most of the students hailing from Indian metros, saw the tissue as a better alternative, a logical next step to the 'primitive' practice of washing with hands. That was one of the easy ways to differentiate oneself from the lower classes. The upper class is the one that has access to western lifestyle, which in Indian imagination is a 'step up', a logical next step . But this was different. This was a Chinese lifestyle too. (which is fairly absent from Indian imagination and hence exotic). ...

Indian middle class is many things. one of it is being insanely twisted in its logic and morality. let me give you a few examples. 1. a friend was telling me how a relative of hers questioned her staying in andheri saying 'all the girls in andheri smoke.. u want to smoke that's why you want to stay in andheri.' :P hilarious, yes. but i cannot begin to fathom the way we micro-stereotype everything, especially about women and 'behavior'. 2. while in a group, we were discussing how Urdu had evolved in India and its rich heritage.then the discussion veered to, how urdu is not the native language of Kashmir, with ladakhis, dogris and kashmiri being the most spoken.(this was in context of compulsory education of Urdu to ladakhi kids whose mother tounge is not Urdu.) all of a sudden, a apparently well educated engineer amongst us says 'they should ban urdu'.. asked why, he said 'because this is hindustan. why advocate a muslim language' i was left speechle...

i am a big fan of Ólafur Elíasson and his creations. absolutely brilliant stuff. even working as an account executive in tribal ddb, i try to push installation ideas like these for campaigns when i can. (well i am fresh off the campus, u c). i have always been interested in the choice of mediums used by artists to respond to cultural shifts. digital technologies have certainly changed the way we live and also the way in which we reflect, we communicate, we perceive. no wonder then that some brilliant work is happening world over that explores the implications of digital intervention in our lives. one such excellent project i came across was called ' fashion victims '. the reason i loved this project is because i have always advocated communication of efforts that goes into consumption. i have discussed this here and here and here .. in fashion victims, the mobile communication has been given a tangible face. the electromagnetic radiation converted as patterns on clothes. ch...

Gunda . rick-roll . three wolves moon . what is common in all these memes? all went viral and reached millions. true. all are immensely successful in creating a subculture around themselves. true. and all were so bad, that they were classic in some respect. and here's an insight that perhaps can be exploited to create brands online. who can forget mithun's 'do char cheh aath dus, bus'. or numerous people rickrolled online and offline. or the amazingly mediocre t-shit selling like hotcakes. (hmm.. i have never seen hotcakes sales figures really.. or a queue for buying it. where did this expression come from anyways.) all these examples treaded on a fine balance. an exactitude of badness that necessarily has to go beyond mediocrity. i will not ponder on the measures that need to be undertaken to be exactly bad enough to get viral, but rather lets take a little time to appreciate that it pays to be bad. (hmm.. by that logic i should get an increment in my salary.. ahh.. n...

The last post was sooo teel dear. Well, for the uninitiated teel dear (tl;dr) = Too long; didn’t read. In this twitter age, I know I have sinned with my preposterously long posts earlier in the blog. But let me assure you, I am trying to be rid of the disease, and I am a advocate for brevity. I had even started a community on orkut about it. btw, this blog is about the new proverbs that this digital age is creating and how and what they indicate. please do add to the list, any proverbs that has digital native connotation to it. 1. all your base are belong to us - This legendary statement connoting victory in gaming was born of bad translation of Japanese in an arcade game. The words though since have grown bigger and find relevance outside of gaming enthusiasts aswell. 2. Information wants to be free " - It is an expression that has come to be the unofficial motto of the free content movement. Its philosophical implications pervade all things digital and its shaping the way ...